Rita’s Vodka began as a way to hold onto something that couldn’t be found: a bold, familiar flavor from home. When my father recreated his own horseradish vodka, what started as a personal connection quickly became something others couldn’t forget. Today, Rita’s carries that tradition forward. Refined, elevated, and shared with those who appreciate a spirit with real character.
Our Story
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the story of
TASTE
A REQUIEUM OF THE AMERICAN DREAM
Our story begins with a simple idea: bringing something meaningful from the past into the present.
After arriving in Atlanta in 1999, my family built a life rooted in hard work, resilience, and shared traditions. While much changed, one thing remained constant—the connection to where we came from, especially through food and drink.
One flavor, in particular, stood out. the bold, unmistakable horseradish—something rarely found, yet instantly familiar. What started as a homemade recreation quickly became a favorite among friends, sparking a simple but persistent question: why not share this more widely?
That idea stayed.Years later, it became something more than a passing thought. It became a commitment—to honor tradition while refining it, to take something deeply personal and elevate it into something others could experience.
The result is a spirit that stays true to its roots while embracing a modern, smooth, and balanced profile. earthy, distinctive, and crafted with intention.This is more than vodka. It’s a continuation of tradition, reimagined and shared—proudly rooted in Atlanta, with a story that reaches far beyond it.
HISTORY OF HORSERADISH VODKA
Horseradish vodka traces back to the 17th century across Eastern Europe, where the winters were harsh and long. the hardy horseradish root became a staple for farmers, used in food, remedies, and eventually steeped in vodka to create a bold, warming spirit.
What began as a simple, practical infusion quickly became essential. It offered warmth through long winters and was valued for its restorative qualities, from clearing sinuses to aiding digestion.
Born out of necessity, horseradish vodka became the farmer’s drink—humble, accessible, and deeply woven into everyday life for generations.
FAQS
Why Rita's?
Rita's Vodka is the exclusive provider of Horseradish Vodka in the state of Georgia. Hand crafted locally in Atlanta in small batches from a family recipe you won't find this experience anywhere else.
Where can I get it?
Rita's Vodka is currently pre-launch and working hard to find the right partners to launch with. For updates on our journey and availability, you can follow us on Instagram, join Rita's Reserve, or check back here at any time for the most recent information.
What does horseradish vodka taste like?
Bold and savory with a sharp bite reminiscent of freshly grated horseradish root. You will experience an Earthy depth with a distinctive warmth ideal for savory spirit enthusiasts.
What does horseradish vodka pair well with?
You can enjoy our spirit in many ways starting with the traditional Ukrainian method of a chilled shot just before a meal. Check our recipes page for Horseradish centered cocktails. Pair with your favorite oysters (oyster shooter, horseradish mignonette,) as well as your favorite type of steak, for an unforgettable palette experience.
What is Rita's Vodka made of?
Rita's Horseradish Vodka is made with 100% French wheat vodka combined with all-natural horseradish extract for a perfectly balanced flavor.